katie minucci

A contemporary, colorful brand of Grab and Go food product labels designed to draw the eye of the consumer when faced with many other options. Labels were designed to marry form and function, allowing the food to be seen from all angles in tamper-evident containers, reducing the number of shape variations, and allowing intuitive application. Each color represents a different category of food (i.e. salads are green, breakfast items are yellow, sushi is purple, etc.)